Starbucks Apologizes Over Viral Bearista Cup Shortage
Starbucks addressed the disappointment of many fans who were unable to purchase the viral bear-shaped holiday cup, which sold out immediately on November 6 in the United States. The popular 20-ounce iced coffee glass quickly became a sought-after item, leading to an outcry from loyal customers.
“The excitement for our merchandise exceeded even our biggest expectations," Starbucks said in a statement to People in November. "Despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast.”
The company acknowledged the frustration caused by the shortage and apologized for the inconvenience. The cup, featuring a reusable green-and-white straw and a Starbucks-green beanie on the bear, quickly became a holiday favorite.
“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused.”
Starbucks did not disclose the number of cups produced nor confirmed whether there will be a restock. However, they hinted at “more exciting merchandise coming this holiday season.”
Before the official apology, numerous customers expressed their dissatisfaction in the comments of Starbucks’ November 5 promotional video for the Bearista cup, sharing their frustration over missing out on the collectible.
Summary
Starbucks apologized for the rapid sellout of the holiday Bearista cup, acknowledging high demand and promising more merchandise this season despite no word on a restock.
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