Starbucks Responds to Demand for Bearista Cold Cups
Starbucks released its holiday-themed Bearista Cold Cup on November 6, a 20-ounce tumbler shaped like a bear. The clear cup features a lid with an attached straw that resembles a green beanie, a signature Starbucks color, perched on the bear’s head.
Instant Rush and Sold-Out Surprise
The Bearista Cold Cup sold out almost immediately after its early morning launch, igniting excitement among fans. Starbucks first revealed the cup on Instagram on November 5, which quickly stirred enthusiasm and anticipation.
Customer Frustrations and Social Media Reactions
Despite the initial buzz, many customers expressed disappointment on social media, reporting that the cups were sold out by the time they arrived at stores. Complaints focused on the limited stock available at each location, often just one or two cups.
“Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store,” one user wrote on Starbucks’ official Instagram account.
“Our local store received ONE,” another customer added. “Why are you even marketing this?”
Some customers alleged that employees were purchasing the cups before they reached the public due to the limited inventory.
Starbucks’ Reaction
Starbucks has since addressed the frenzy and concerns, aiming to clarify the situation and customer experience regarding the Bearista Cold Cups.
Author’s summary: Starbucks’ holiday Bearista Cold Cup sparked intense demand and frustration over limited stock and employee purchases, prompting the company to issue a response.