Why Is DraftKings Stock Surging Today?
Shares of DraftKings (DKNG) rose nearly 3% in early trading following the announcement of a multiyear agreement with Walt Disney Co. (DIS). The deal names DraftKings as the exclusive official sportsbook and odds provider for ESPN, starting December 2025.
Integration and Rollout Plans
ESPN announced that starting in December 2025, DraftKings' entertainment products will be integrated across ESPN’s ecosystem, with a full rollout planned for 2026.
“Fans will be able to enjoy betting features and access to offerings including DraftKings’ sportsbook, daily fantasy, and DraftKings Pick6 at launch,” ESPN said.
Enhanced Presence on ESPN Platforms
DraftKings will have a significant role on ESPN’s digital platforms by powering a dedicated betting tab within the ESPN app. Customers will also receive special promotions for ESPN Unlimited, ESPN’s freshly launched direct-to-consumer product.
Retail Sentiment and Market Reaction
Sentiment on DraftKings improved from ‘neutral’ to ‘bullish’ according to Stocktwits data, with message volumes reported at high levels.
Branding and Content Changes
ESPN BET will evolve into a sports betting content brand integrated with DraftKings Sportsbook, anchored by ESPN’s betting show ESPN BET Live.
Other Relevant Developments
Separately, Penn Entertainment and ESPN mutually agreed to end their exclusive U.S. online sports betting agreement early, effective December 2025.
Financial terms of DraftKings and ESPN’s new agreement were not disclosed.
Author’s summary: DraftKings' partnership with ESPN marks a major step in sports betting integration, boosting investor confidence and reshaping ESPN’s digital sports engagement.