L’Oréal Travel Retail and WITH Group Reflect on a Decade of Digital Transformation
L’Oréal Travel Retail recently hosted a LinkedIn Live event titled “10 Years of Travel Retail: Then & Now”, featuring a cross-generational dialogue between two Chief Digital Officers: Branislav Peric, who held the role around 2015, and the current CDO, Sam Crossman.
The 30-minute session, moderated by WITH Group Managing Partner Michael Chrisment on 13 October, examined how digital innovation has reshaped the travel retail beauty sector over the last ten years.
Insights from Branislav Peric
Branislav Peric, now Group Managing Director at WITH Group, shared reflections from his time as an early digital leader at L’Oréal Travel Retail during a period of strong expansion.
“We were running at +15% organic growth per year. Travel Retail was doubling in size every seven years roughly in those days. L’Oréal Travel Retail, with that big market share, was catching that tailwind more than anyone else.”
He described the challenge of guiding a thriving business through digital transformation.
“Now, imagine me, in those shoes, trying to figure out a transformation roadmap for that healthy business. When you’re managing a complex system that’s already performing well, pragmatism is essential. The challenge lies in introducing meaningful actions that aren’t over-engineered yet still deliver measurable impact.”
Event Overview
- Two generations of L’Oréal Travel Retail Chief Digital Officers shared experiences and insights.
- The discussion highlighted the evolution and impact of digital innovation on travel retail beauty.
- The event was moderated by WITH Group’s Michael Chrisment.
Author's summary: The LinkedIn Live event showcased how L’Oréal Travel Retail's digital strategies have evolved pragmatically over a decade, balancing growth with impactful innovation.