Wait, People Actually Use Facebook Dating?
Meta revealed that Facebook Dating now draws 21.5 million daily active users across 52 countries. This marks the first time the company has shared usage numbers for its built-in dating feature.
Unlike stand-alone competitors, Facebook Dating is integrated directly within the main Facebook app. The platform is accessible from the bottom navigation bar, regardless of a user's relationship status settings.
Popularity Among Young Adults
In the United States, the service has 1.77 million daily active users between the ages of 18 and 29. Though it still trails behind major platforms like Tinder, Bumble, and Hinge, it is slowly gaining traction with younger users.
Meta said that Facebook Dating has 1.77 million daily active users in the U.S. between the ages of 18 and 29.
Competition with Leading Apps
App analytics firm Sensor Tower estimated that during the summer, U.S. active user counts were 7.3 million for Tinder, 4.4 million for Hinge, and 3 million for Bumble. While Facebook Dating trails behind, it appears to be narrowing the gap.
Meta shared user metrics for the first time on Monday, revealing that Facebook Dating has 21.5 million daily active users (DAUs) across 52 countries.
Cultural Perception Shift
Although most online dating stories still revolve around established apps, Facebook Dating’s growing audience suggests that it’s quietly becoming a more common meeting place for singles.
Author’s summary: Facebook Dating, once largely overlooked, now engages millions globally and shows surprising growth among younger users.