NBA star Jalen Green joins the Calvin Klein family in a new slam dunk campaign

NBA Star Jalen Green Joins Calvin Klein's Fall 2025 Campaign

Calvin Klein has chosen NBA player Jalen Green to front its Fall 2025 campaign, featuring the brand’s latest underwear and denim collections. The Phoenix Suns star is making a significant impact beyond the basketball court with his style.

Jalen Green Embraces the Spotlight

Jalen Green is no stranger to attention, though posing half-naked for a Calvin Klein campaign was a new experience. He shared,

“Being on set with such a talented creative team really brought out a new side of me. Everyone showed me so much respect and made me feel comfortable, which let me focus on just being myself in front of the camera.”

Seamless Transition from Court to Camera

The shift from athlete to model might seem significant, but for Green, it was a natural fit. Speaking to Esquire Australia, he said,

“It’s always been a dream of mine to work with Calvin Klein. Their underwear and jeans have always been staples in my wardrobe, helping me stay comfortable and put-together between practices, games, and my down time.”

A Fresh Perspective on Celebrity Campaigns

Unlike past campaigns that often idolize their stars as untouchable icons, Green’s shoot, captured by Gordon von Steiner, portrays him authentically. The photos reveal a relaxed, confident, and quietly competitive individual.

Collection Highlights

This campaign blends style with authenticity, highlighting Green's natural ease.

Author's Summary: Jalen Green seamlessly transitions from NBA star to Calvin Klein model, embodying confidence and comfort in the brand’s Fall 2025 underwear and denim campaign.

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Esquire Australia Esquire Australia — 2025-11-01