Lorraine Woods Promoted to Chief Investment & Operations Officer at Atomic 212°
Atomic 212° has announced the promotion of Lorraine Woods to the position of Chief Investment and Operations Officer, effective immediately. The move expands her previous responsibilities to include oversight of agency operations and process alignment across all offices.
Woods will work directly with CEO Rory Heffernan, focusing on refining operational frameworks, integrating new technologies and platforms, and ensuring consistent performance, resource management, and leadership development within the company.
The general managers leading Atomic 212° offices in Melbourne, Brisbane, Darwin, and Adelaide will now report to Woods. She previously served as the agency’s Chief Investment and Trading Officer.
A long-standing member of Atomic 212° since 2016, Woods joined as National Group Trading Director and was later promoted to National Head of Trading. Her career prior to Atomic includes senior roles at ZenithOptimedia, now known as Zenith Australia, and other major media agencies.
“Lorraine is a foundational leader within Atomic 212°, and a huge part of the remarkable success we’ve had to date. She’s shown a tireless commitment in establishing a world-class trading function and driving incredible value for our clients for many years. Lorraine has built tremendous relationships throughout the industry, deservedly admired by publishers, clients and Atomic 212° team members alike.”
Author’s Summary
Lorraine Woods steps into a dual leadership role at Atomic 212°, strengthening both operational excellence and strategic investment oversight within the agency.