Lorraine Kelly Criticizes John Lewis Christmas Advert
TV presenter Lorraine Kelly expressed her disappointment with the new John Lewis Christmas advert live on air. She described the clip as not feeling "very Christmassy."
Summary of the Advert
The advert features a father receiving a nostalgic gift from his teenage son—a vinyl record of Alison Limerick's 1990s hit "Where Love Lives." The father is then transported back to his youth, reliving his son's early moments before they embrace. The advert ends with the line: "If you can’t find the words, find the gift."
Lorraine Kelly’s Comments
At the start of her show, Lorraine said,
“The countdown to Christmas is officially on. We are revealing the inspiration behind John Lewis' emotional festive advert.”
But she quickly added,
“When are they going to do one that's just happy and lovely and celebratory but there you go.”
Later, she elaborated,
“We were saying it's the music that gets to you. Wasn't very Christmassy I have to say. I want jingle bells, I want santa, I want Rudolph, I want noise, I want happiness. It's a bit too soon. Get November 5th, Bonfire Night, out of the way. It's a bit too soon.”
Public Reception
Kelly was not alone in her views. Some viewers also found the advert "boring" and felt it lacked a festive spirit.
Author's summary: Lorraine Kelly criticized John Lewis's Christmas advert for lacking festive cheer, calling for a more joyful and traditional holiday vibe.