The Emirates NBA Cup In-Season Tournament was introduced in 2023 to boost engagement and heighten competition during the early part of the NBA regular season, before the All-Star Break. This new event aims to attract sports fans’ attention at a time when NFL and NHL seasons are also active.
Commissioner Adam Silver described the tournament's launch on July 8, 2023, saying:
“New traditions take time. But, all throughout sports, we are seeing new innovations, and now is the time for this NBA In-Season Tournament.”
The Emirates NBA Cup consists of two stages before the final Championship game:
All Group Play games follow the regular season schedule with each team facing their four group opponents once.
Author’s summary: The Emirates NBA Cup is an innovative mid-season tournament designed to increase excitement and competition during the early NBA season, culminating in a new competitive tradition for teams and fans alike.