Esther McVey and Laurence Fox are among those who claim the Royal British Legion (RBL) has become ‘woke’. The latest culture war in Britain targets the Royal British Legion, the organisers of the annual poppy charity appeal that raises funds for military veterans, serving personnel, and their families.
Former Tory minister Esther McVey expressed her disapproval on X, writing:
“Bought my poppy as I do every year… however, horrified to discover The Royal British Legion (RBL) has a Head of Diversity & Inclusion at a wage of about £65k – that’s a lot of poppies to sell just for that non-job wage! All the money should be going to veterans not on politically correct non-jobs.”
Similarly, Laurence Fox told his followers:
“Haven’t bought a poppy yet this year… Can’t bring myself to contribute to the head of diversity, equity and inclusions salary. I refuse to support it.”
The RBL maintains that the criticised role is essential. It focuses on organising support for minority ethnic, LGBTQ+, and disabled veterans and serving personnel who might otherwise hesitate to seek help, fearing the RBL is not for them.
This controversy highlights ongoing tensions as some public figures oppose diversity roles in traditional charities, despite their importance in supporting all veterans.