Michael Willis Heard, the beloved creator of the viral "Yes King" meme on TikTok, has died, his daughter confirmed in an emotional social media post. Heard was widely admired for his uplifting affirmations and distinctive catchphrases that inspired many across the platform.
The news of Heard's passing was first revealed by his daughter, Mykel Crumbie, in a heartfelt Facebook message:
My daddy man... you really messing up the family with this one.
She also mentioned that some people had criticized her father's lifestyle and even "wished death on him," which resonated strongly with his supporters.
Though the family has not disclosed the cause of death, tributes have flooded social media, celebrating Heard's impact on spreading self-love and positivity. Known as the face behind the TikTok account @loveandlighttv, Heard was from Elyria, Ohio.
"Love yourself" and "Yes King" became synonymous with his uplifting online presence and philosophy.
His short, impactful videos encouraged many to embrace confidence and self-care in everyday life.
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