Canada Soccer and Infinity Announce Music Ambassadors
Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead have joined forces under the guidance of Grammy-winning producer Boi-1da to launch the Perfect Pitch project.
About Perfect Pitch
Executive producer Boi-1da has been leading the development of Perfect Pitch over recent months. This initiative unites a diverse mix of genres, cultures, and communities, reflecting the multifaceted nature of Canada today. The album is planned for release ahead of next summer’s FIFA World Cup and will include original songs, re-imagined tracks, and unique collaborations with some of Canada's top artists.
Collaboration with Infinity &
Infinity & will support the project by enhancing cross-promotion and activation efforts across key entertainment and cultural platforms globally. This will help expand Canada Soccer’s brand beyond sports and assist the Canada Soccer Foundation.
Philanthropic Goals
Perfect Pitch is a charitable initiative aimed at benefiting the Canada Soccer Foundation. It supports programs focused on empowering youth, removing participation barriers, and strengthening Canada’s National Teams internationally.
Future Releases and Announcements
Canada Soccer and Infinity plan to reveal more artists, song releases, and project activation details in the upcoming months.
About Infinity
Based in Toronto with a global reach, Infinity is a full-service music and entertainment company. It specializes in project management, record label operations, talent management, and strategic partnerships. Infinity collaborates with artists, brands, and organizations to realize creative ideas and achieve meaningful results in the worldwide entertainment industry.
"Perfect Pitch unites genres, cultures, and communities reflecting the diverse fabric of Canada today." – Boi-1da, Executive Producer
Summary: Perfect Pitch is a diverse, philanthropic music project led by Boi-1da and Infinity, supporting Canadian youth programs and promoting Canada Soccer on a global stage ahead of the FIFA World Cup.
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