More Than Half of Holiday Tech Shoppers Rely on Black Friday Savings, CNET Survey Shows
US shoppers eager for holiday tech deals are already preparing for Black Friday sales, aiming to save money on gadgets. With Thanksgiving approaching, early Black Friday offers have started, attracting buyers concerned about tariffs and rising costs.
Shopping Trends and Spending Expectations
Over 50% of consumers plan to shop during Black Friday to find the best tech discounts. According to CNET, the average planned tech spend for the holiday season is $931, with Millennials projecting the highest at $1,070 and Gen X the lowest at $747.
Popular Tech Purchases This Season
- Smartphones lead with 26% of shoppers targeting them
- Laptops follow closely with 23% of buyers
CNET experts highlight the appeal of new smartphone models, such as the Google Pixel 10 and Apple's iPhone 17, released months before the holidays. These devices feature new technology that draws consumer interest.
Expert Advice on Shopping Timing and Strategy
"Don't miss any of our unbiased tech content and lab-based reviews," advise CNET's tech and shopping specialists.
They provide guidance on when to make purchases and how to identify the best deals to maximize savings this season.
Summary
With rising prices and tariffs affecting the market, over half of US tech shoppers are counting on Black Friday deals, particularly on smartphones and laptops, to stretch their holiday budgets.
Author's note: The data shows Black Friday remains a cornerstone for tech shoppers aiming to balance quality and savings during the holiday rush.