TikTok Will Start Handing Out In-App Bonuses for Creating Content Around the 2020 US Census
As part of its efforts to increase participation in the 2020 US Census, the US Census Bureau has partnered with the popular short-form video app TikTok to promote the importance of getting counted.
In a blog post shared on the US Census Bureau's website, the organization explained that it has teamed up with TikTok to encourage users to create content around the 2020 US Census.
“We are excited to partner with TikTok to engage with the platform's large and diverse user base,” said Dr. Steven D. Dillingham, Director of the US Census Bureau. “The Census Bureau is committed to making the 2020 Census as accessible and inclusive as possible, and we believe that working with popular social media platforms like TikTok will help us reach more people, especially young people and those who may be hard to count.”
As part of the partnership, TikTok will be handing out in-app bonuses to users who create content around the 2020 US Census.
The US Census Bureau will also be sharing the content created by TikTok users on its social media channels, including Twitter, Facebook, and Instagram.
This partnership is part of a broader effort by the US Census Bureau to increase participation in the 2020 US Census and ensure that all households are counted.
The 2020 US Census is an important event that occurs every 10 years and helps determine how federal funds are allocated to communities across the country.
It's worth noting that the US Census Bureau has also partnered with other social media platforms, including Facebook and Instagram, to promote the 2020 US Census.
Author's note: This partnership between TikTok and the US Census Bureau is a great example of how social media platforms can be used to promote important civic events and increase participation in democracy.