John Lewis ads named retail's 'Golden Moments'
John Lewis has been named retail's 'Golden Moments' campaign of the year for its 2013 Christmas advert, featuring a snowman named Moz the Monster.
The award, which is considered one of the most prestigious in the retail industry, was presented at the annual Retail Week Awards, which took place on March 27.
The 'Golden Moments' campaign, which was created by Adam & Eve DDB, aimed to capture the essence of the festive season and encourage viewers to share their own 'Golden Moments' on social media.
The advert, which cost £1 million to produce, was seen by an estimated 20 million people and generated over 100,000 tweets.
John Lewis' marketing director, Craig Inglis, said: "We're thrilled that our 'Golden Moments' campaign has been recognised as one of the best in the industry."
He added: "We're proud of the work that we've done and the impact it's had on our business."
Other winners at the Retail Week Awards included Tesco's digital marketing campaign, which was named as the best use of digital marketing, and Asda's '50% off all toys' campaign, which was named as the best value campaign.
Author's Summary:
John Lewis' 2013 Christmas advert, featuring a snowman named Moz the Monster, has been named retail's 'Golden Moments' campaign of the year, recognizing its impact on the industry and the public's response to it.