John Lewis unveils £10m store
John Lewis has opened its new £10 million store in Birmingham, which features a range of innovative technologies and a more personal shopping experience.
The retailer's new store has been designed to provide a more personal shopping experience, with a focus on services and expert advice from its staff.
John Lewis' new store features a range of innovative technologies, including augmented reality (AR) and virtual reality (VR) experiences, as well as a more streamlined checkout process.
Customers can use AR to see how products would look in their home, and VR to explore products in a more immersive way.
John Lewis' new store is part of the company's £1 billion investment in its business over the next five years.
“We’re committed to helping our customers make the most of their time and money, and our new store is designed to do just that,” said John Lewis managing director Paula Nickolds.
“We’re using technology to make shopping more fun and engaging, while also providing more expert advice and support from our staff,” she added.
Author's Summary:
John Lewis has unveiled its new £10 million store in Birmingham, featuring innovative technologies and a more personal shopping experience, as part of its £1 billion investment in its business over the next five years.