DraftKings partners NHL’s Stanley Cup Championship
DraftKings, the leading digital sports entertainment company, has announced a multi-year partnership with the National Hockey League (NHL) to serve as the Official Daily Fantasy Sports (DFS) Partner of the NHL Stanley Cup Playoffs, including the Stanley Cup Final.
As part of the agreement, DraftKings will be integrated into the NHL's digital platforms, providing a unique and engaging experience for fans. The partnership includes a range of marketing, promotional, and content initiatives that will bring the excitement of NHL hockey to life through fantasy sports.
“We are thrilled to partner with the NHL on this exciting new initiative,” said Jason Robins, CEO of DraftKings. “Our goal is to provide fans with a fun and exciting way to engage with the NHL, and we believe our daily fantasy platform is the perfect complement to the incredible product on the ice.”
The partnership will also feature a series of DraftKings contests and promotions throughout the Stanley Cup Playoffs, offering fans the opportunity to win cash prizes and unique experiences.
Key Highlights:
- DraftKings to serve as the Official Daily Fantasy Sports (DFS) Partner of the NHL Stanley Cup Playoffs, including the Stanley Cup Final
- Integration with the NHL's digital platforms, providing a unique and engaging experience for fans
- Range of marketing, promotional, and content initiatives to bring the excitement of NHL hockey to life through fantasy sports
- Series of DraftKings contests and promotions throughout the Stanley Cup Playoffs, offering fans the opportunity to win cash prizes and unique experiences
“This partnership is a great example of the NHL's commitment to innovation and fan engagement,” said Brendan Burke, NHL Senior Vice President of Business Development. “We're excited to work with DraftKings to bring a new level of excitement and interaction to our fans.”
Author's Review:
This partnership between DraftKings and the NHL is a significant step forward in the world of daily fantasy sports and esports. By integrating fantasy sports into the NHL's digital platforms, the league is providing fans with a new and engaging way to experience the game.