Audi Hints at G-Wagon Rival
Audi may be developing a new vehicle to compete with the Mercedes-Benz G-Wagon and Land Rover vehicles, according to Autocar.
Potentially the brand's new halo model, the luxury SUV will feature radical designs and technology, differing from existing offerings.
“There is potential because there are only two premium players,” - Marc Lichte, former Head of Design at Audi.
“There is space for a third one.” - Marc Lichte
After Lichte's departure, CEO Gernot Döllner stated,
“Don’t give up on that dream.
Audi's new design lead, Massimo Frascella, previously designed the Land Rover Defender.
Author's summary: Audi considers rivaling G-Wagon.