Kylie Jenner is marking the 10th anniversary of her cosmetics brand with a limited-edition drop and a new campaign featuring her iconic "King Kylie" persona.
Launched in 2015, Kylie Cosmetics has grown into a $1.2 billion empire, with Jenner leveraging social media to introduce her products directly to consumers.
The new campaign features Jenner in various leather bra outfits, showcasing her spicy and confident side.
The King (Kylie) has returned.
Kylie Cosmetics officially turns 10 next month, and the limited-edition King Kylie collection will be available on Saturday, October.
Author's summary: Kylie Jenner celebrates 10 years of Kylie Cosmetics with a new campaign.