At Victoria’s Secret, Adam Selman Wants to Let Everyone In on The Fun

Adam Selman's New Vision for Victoria's Secret

Adam Selman, the brand's new executive creative director, aims to bring playfulness and inclusivity to Victoria's Secret.

Selman, who previously worked with Rihanna's Savage x Fenty line, is the first designer to lead creative at Victoria's Secret, a brand that has faced challenges in recent years.

It might seem like an impossible task for anyone.

Despite this, Selman remains optimistic, believing that things can only improve from here.

With his first runway show as executive creative director approaching, Selman is focused on putting gimmicks aside and making the brand more accessible.

Author's summary: Adam Selman revamps Victoria's Secret.

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Harper's Bazaar Harper's Bazaar — 2025-10-14