Represent's Lessons from Scaling a Brand into a Legacy
At the Drapers Inner Circle Summit in London, Represent's chief digital officer, Stefan Lewis, shared the brand's journey from a small graphic design project to a globally recognized label.
He reflected on the key strategies and lessons that have shaped its growth, speaking to CEOs, founders, and C-suites of fashion retail businesses.
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Author's summary: Represent shares its journey to becoming a legacy brand.
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