Unpack '26: Travel Trends for 2026
Expedia, Wotif, and Stayz have revealed how travelers will explore the world in 2026.
Read more about Set-Jetting here.
To learn more about the travel trends in Unpack '26, visit www.expedia.com.au/unpack26.
Methodology
Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society's Code of Conduct.
- The study was conducted online among 24,000 adult respondents across 18 countries.
- 1,000 adult respondents in Australia were planning domestic or international travel in the next three years.
Demographics
Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group includes all respondents aged 18 to 44.
Expedia's 2026 Destinations of the Year
Destinations of the Year list based on increases in flight + accommodation searches on Expedia for travel on January 1-December 31, 2024 vs.
Expedia reveals the top destinations for 2026.
Author's summary: Expedia predicts travel trends for 2026 based on user searches.
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