Akshay Kumar Seeks Protection Of 'Personality Rights'
Bollywood actor Akshay Kumar moved the Bombay High Court to seek legal protection for his "personality rights", citing misuse of his name, image, voice, and mannerisms via AI-generated content.
- A hoaxed film trailer falsely portrayed him as the Chief Minister of Uttar Pradesh, garnering 20 lakh views before being taken down.
- A website allows users to generate speech in "Akshay Kumar's" voice.
- Fake social media accounts ask for endorsements in his name.
- Counterfeit products are sold with his name as the pretext.
Alleged "large-scale" misuse of his attributes across social media, websites, and e-commerce platforms.
Author's summary: Akshay Kumar seeks court protection.
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NDTV Profit — 2025-10-15