Protection of Celebrity Estates from AI Manipulation
The estates of renowned celebrities such as Jimmy Stewart, Judy Garland, Rosa Parks, and Albert Einstein will be safeguarded against artificial intelligence manipulation.
Loti AI, utilizing advanced technology to detect deepfakes, has partnered with IP management firm CMG Worldwide to ensure the accurate representation of these celebrities' likenesses.
Loti AI will guarantee that the starry estates overseen by CMG Worldwide will be "represented with accuracy, consent and respect."
- CMG Worldwide will gain continuous monitoring, detection, and takedown capabilities to prevent unauthorized reproductions and impersonations.
- The agreement aims to protect the images and voices of these celebrities across digital platforms.
This partnership comes amidst growing concerns in Hollywood about AI's potential for content manipulation, exemplified by platforms like OpenAI's Sora 2, which enables "near-limitless content manipulation," according to Loti AI CEO Luke Arrigoni.
Author's summary: Estates of late celebrities protected from AI manipulation.
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