IAS Enhances Brand Safety on Meta Threads with AI Technology
Integral Ad Science (IAS), a global media measurement and optimization platform, has expanded its Total Media Quality (TMQ) coverage for Meta to include independent Brand Safety and Suitability Measurement for Threads.
IAS utilizes AI-powered Multimedia Technology to analyze video, images, audio, and text at scale, providing advertisers with independent safety and suitability measures across Meta platforms.
IAS’s AI-driven content-level analysis enables advertisers to drive performance and confidently scale their investments with trusted, third-party, independent measurement
This expansion complements IAS’s existing coverage across Facebook and Instagram Feed and Reels, and is led by CEO Lisa Utzschneider.
Author summary: IAS enhances brand safety with AI technology.
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