Diwali's Growing Popularity in the US
As Diwali becomes more mainstream, US businesses are discovering a new market. Immigrant parents are eager to pass down their cultural traditions, with some experts calling Diwali a "multi-billion dollar" opportunity.
In areas with large Indian and Southeast Asian immigrant populations, businesses are adapting to tap into the group's buying power. For example, in Edison, New Jersey, a company offers "Diwali Light Installation" services, similar to Christmas light installation.
Diwali is a "multi-billion dollar" opportunity
Families are also celebrating Diwali by designing rangoli at events. This growing demand has led businesses to modify existing products or launch new ones to cater to the community.
Author's summary: Diwali's popularity is growing in the US.
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