Campaign Trail: Hennessy stirs up social with LeBron’s latest decision
The cognac brand remade the NBA legend’s 2010 “Decision” — a reminder that
“you can't make an omelet without breaking some eggs.”
Campaign Trail analyzes the best new creative efforts from the marketing world.
- LeBron James teased an upcoming interview on social media, promising to reveal
“the decision of all decisions.”
- The internet reacted, referencing the iconic 2010 TV special where James announced his intention to
“take [his] talents to South Beach”
and sign with the Miami Heat.
Author's summary: Hennessy remakes LeBron's 2010 Decision.
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