Nigeria Leads Africa's FMCG Market Growth
Nigeria has emerged as Africa's fastest-growing Fast-Moving Consumer Goods (FMCG) market, with a remarkable 54.1% growth in value in 2025, according to NielsenIQ.
The top five FMCG key markets in Africa - South Africa, Nigeria, Egypt, Morocco, and Kenya - account for an estimated $42 billion in FMCG value. The breakdown is as follows:
- South Africa: $27.5 billion, with a 7.7% growth value
- Nigeria: $25 billion, with a 54.1% growth value
- Egypt: $10.2 billion, with a 23.1% growth value
- Morocco and Kenya: $7 billion combined value
Despite inflationary pressures and currency instability, the FMCG sector has shown broad-based recovery across Africa.
Author's summary: Nigeria tops Africa's FMCG market growth at 54.1%.
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