Wicked Sister Launches New Campaign
Dessert brand Wicked Sister is celebrating its partnership with Universal Pictures' upcoming release of Wicked: For Good with a new campaign.
The campaign, created by Communicado, includes two limited edition desserts inspired by the witches of Oz: a Glinda-inspired Mixed Berry & Marshmallow and an Elphaba-inspired Pistachio & White Chocolate.
- New products
- On-pack competition
- Above the line BVOD and cinema assets
- Out-of-home, social, influencer, media relations, digital, point-of-sale and retailer promotions
Wicked Sister is inviting Wicked fans to Taste the Magic with their wicked tasting desserts.
This is the biggest campaign Wicked Sister has ever undertaken.
Author's summary: Wicked Sister launches Taste the Magic campaign.