Westons Rebrands Stowford Press
Westons has invested in a rebrand of Stowford Press, which includes retrofitting 2,500 pub fonts to boost visibility and appeal to younger, premium cider drinkers.
The rebrand, which launched on October 20, aims to "strengthen Stowford Press's premium positioning" and deliver instant stand-out at the bar.
Westons said the refresh "strengthens Stowford Press's premium positioning, to deliver instant stand-out at the bar, and unlock stronger pull from today's cider drinkers"
- The rebrand will be rolled out across 2,500 pub fonts in just six weeks.
- The new look is designed to appeal to younger drinkers who are trading up to premium ciders.
- The business said the new identity is "both contemporary and steeped in heritage".
Author's summary: Westons rebrands Stowford Press to appeal to younger cider drinkers.
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