Westons Cider's Challenges in the On-Trade Market
Westons Cider's Darryl Hinksman discusses the difficulties of entering the on-trade market and how premiumisation helps the brand stand out.
“It’s difficult. Take one example, like Heineken, who I used to work for. They own a couple of thousand pubs. Obviously, they’re going to focus on their own cider brands and they’ve got a large portfolio of cider brands so it’s very difficult for us to get into some of these pubcos.
Darryl Hinksman outlined the challenges during a visit to Weston Cider farm in Herefordshire, where The Morning Advertiser saw apple picking and collection, as well as the processing plant.
Author's summary: Westons Cider faces challenges in on-trade market.
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