Kinsta’s first CMO on his mission to make the brand a ‘verb’

Kinsta's New Mission

Kinsta’s first CMO, Matt Reid, aims to make the brand a household name, a "verb" in the industry.

Reid joined the company earlier this year to elevate marketing and kick-start the next phase of growth.

Kinsta has grown from a niche WordPress hosting provider to a global cloud platform.
The company's focus on product, technical reliability, and word-of-mouth advocacy drove its initial success.

The appointment of Matt Reid as CMO marks a pivotal moment in Kinsta's evolution.

With Reid's over 20 years of experience in B2B tech firms, Kinsta aims to bring commercial discipline and structure to its ambition.

Author's summary: Kinsta appoints first CMO to boost growth.

Marketing Week — 2025-10-27