Canada’s Lululemon Partners With National Football League
Canada’s Lululemon Athletica (LULU) has partnered with the National Football League (NFL) in a new apparel deal.
Lululemon will launch an apparel collection for all 32 NFL football teams, including both men’s and women’s NFL apparel and accessories, starting on October 28.
Lululemon has been expanding into sports apparel, following partnerships with the NHL and endorsement deals with athletes such as Max Homa, Frances Tiafoe, and Connor Bedard, as well as Formula 1 champion Lewis Hamilton.
This move comes as the company’s traditional business faces slowing sales due to tariffs and shifting consumer preferences.
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Author’s summary: Lululemon partners with NFL.
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