For the average European, South Korea is better known for its entertainment and technology industries than for its defence sector.
However, this perception is about to change as Seoul's government aims to expand its defence industry, with a focus on exporting tanks and howitzers to European countries.
Behind its sheen of cultural soft power, South Korea has quietly built a hard-power industry that wants to stock European arsenals.
Author's summary: South Korea's defence sector is expanding rapidly.