Are Companies Actually Scaling Back Their Climate Commitments?
Despite headlines declaring the collapse of corporate ESG, a new study of 75 firms across the world found that only 13% have retreated from sustainability, while 85% have held steady or accelerated efforts—often under the radar.
Political scrutiny has made public sustainability commitments risky, prompting many firms to engage in “greenhushing,” where they continue climate-aligned strategies but mute their messaging.
This strategic silence protects firms from backlash but threatens collective progress by weakening coalitions.
However, the study found that companies with deep operational integration, value-creation alignment, and stable leadership have proven the most resilient despite shifting political environments.
For executives, the imperative is clear—understand the shifting landscape, resist performative retreat, and recommit to visible, collaborative sustainability.
Silence may be safe today, but only integrated action will create a competitive advantage.
Author's summary: Companies are not scaling back climate commitments.
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