John Lewis Unveils 2025 Christmas Ad
John Lewis has released its 2025 Christmas ad, set to Alison Limerick's house anthem "Where Love Lives". The ad highlights the power of music and the importance of choosing the perfect gift.
The story follows a strained father-son relationship, directed by Jonathan Alric for Saatchi & Saatchi via Iconoclast. The ad begins on Christmas Day, with a dad on his hands and knees next to the tree.
Set to Alison Limerick’s house anthem Where Love Lives, this year’s spot reminds us of the power of music – and picking the perfect gift
The ad is a reminder that it's that time of year again, with Mariah Carey's music and the Strictly champion race in full swing.
- Directed by: Jonathan Alric
- Agency: Saatchi & Saatchi via Iconoclast
Author's summary: John Lewis' 2025 Christmas ad focuses on a father-son relationship.