We Need To Talk About The Lore Behind Kylie Jenner's King Kylie Makeup Collection

Kylie Jenner's King Kylie Makeup Collection: A Nod to the Past

Beauty mogul Kylie Jenner has announced her latest makeup collection, set to drop on October 18. The King Kylie makeup launch is a nostalgic reference to her rebellious era, celebrating 10 years since the brand's debut in 2015.

Jenner began teasing the collection on October 11, sharing fan comments requesting the return of the original iconic teal shades and grungy packaging. She confirmed the return of her alter ego in a brief clip, captioned:

TOMORROW … ON SNAPCHAT @ KING KYLIE

The collection is a throwback to the edgy mid-2010s glam, with Jenner pulling out all the stops to bring back the nostalgia.

Author's summary: Kylie Jenner announces King Kylie makeup collection.

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Her Campus Her Campus — 2025-10-14

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