Building an Authentic Esports Brand
Studio Kiln's rebranding of Fellowkids showcases the importance of embracing fandom culture to create genuine connections with communities.
As an agency specializing in esports marketing, Fellowkids' rebranding was a high-stakes endeavor, requiring authenticity to resonate with its audience.
They can spot corporate posturing from a mile away.
The resulting rebrand celebrates fandom culture on its own terms, rather than exploiting it for monetary gain.
The Challenge of Authenticity
- Embracing fandom culture, rather than just marketing to it
- Creating authentic connections with communities
- Avoiding corporate posturing and forced references
Author's summary: Studio Kiln creates authentic esports brand.
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