BTCC Exchange and NBA's Jaren Jackson Jr. Launch Referral Campaign
In August 2025, BTCC, the world's oldest cryptocurrency exchange, partnered with Memphis Grizzlies forward Jaren Jackson Jr.
The partnership aims to promote crypto assets through Jackson's lifestyle-focused campaign, combining crypto trading, music, and basketball.
- Crypto trading through the BTCC platform
- Basketball as his day mode
- Producing music as his night mode
BTCC has launched a flagship campaign video featuring Jackson, positioning him as its global face.
To celebrate the launch, BTCC has introduced its largest referral campaign with a 178,500 USDT prize pool.
The initiative highlights the exchange's strategy in leveraging Jackson's influence to introduce crypto to mainstream audiences.
Author's summary: BTCC partners with Jaren Jackson Jr. for a crypto referral campaign.
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