NYCC Gets Toyetic as Business, Fandom, and Play Collide
This year’s NYCC proved that the walls between fan and business are officially down — and the future of the toy industry might just be hiding in plain sight.
New York Comic Con (NYCC) has long been a fan-forward celebration — a four-day explosion of pop culture, collectibles, and creativity that turns the Javits Center into a temple of fandom.
But this year, something different was in the air. NYCC 2025 celebrated the culture and became a platform for commerce in a broader sense, flourishing from seeds planted at events across the country in recent years.
On the show floor, major toy manufacturers didn’t just show up for the fans; they came ready for business.
With so much focus on the rising importance of the adult collector to the toy industry’s bottom line, a growing number of kids are also leaning into similar patterns of toys not just as playthings but as objects to collect and display.
Author's summary: NYCC blends fandom and business.
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