Building Trust Through Authentic Branding
Realtors can stand out online by defining a clear, human brand voice rooted in their values while showing personality, consistency and authenticity across every post.
According to Rachel Karten, a social media consultant and author, brands often sound the same in their online presence.
If you go to the comment section of any viral post right now, all the brands are commenting and they all sound exactly the same, she says.
Having a distinct brand identity is crucial for businesses, with the brand's voice being key to expressing values, point of view, and attitudes.
Author's summary: Authentic branding builds trust online.
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