Global Bakery Trends in the UK
The UK's baking sector is being shaped by global trends, with international cuisine inspiring innovation in 2025.
Consumers are no longer satisfied with traditional British classics like scones, iced buns, or Eccles cakes. Instead, they expect a diverse array of sweet treats that incorporate global flavors and baking techniques.
- 80% of UK consumers buy products from or inspired by international dishes weekly.
- 90% of consumers are willing to try new products inspired by international cuisines.
From Scandinavian treats to Middle Eastern flavors, baking innovation is inspired by international cuisine.
Author's summary: Global trends shape UK baking sector.
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