Study on Blended Proteins in Asia-Pacific Region
A new analysis by GFI APAC and NECTAR explores the sensory performance of blended proteins in the Asia-Pacific region.
The results show that blended proteins could appeal to consumers uninterested in fully plant-based meat alternatives, with 22% of consumers willing to buy blended products, compared to 16% for plant-based meat.
A blended chicken mince product was rated higher than its fully animal-based counterpart in taste tests, and several other blended products came close to their conventional animal-based equivalents on a seven-point liking scale.
With more R&D, blended products have the potential to outperform 100% animal meat.
Author's summary: Blended proteins may appeal to Asian consumers.
- 22% of consumers would buy blended products
- Blended chicken mince product rated higher than animal-based counterpart
- Blended products have potential to outperform 100% animal meat with R&D
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