Inside beauty's foodie era and why we’re all eating it up

Inside Beauty's Foodie Era

Beauty has developed a fascination with food, with products like lip balms, body washes, and serums incorporating food scents and flavors.

The trend of food-scented beauty products has become increasingly popular, with scents like vanilla, caramel, and rose milk being used to evoke feelings of comfort and pleasure.

We’re tired, and we want pleasure to be simple again.

This shift in the beauty industry may be a result of the industry's inability to promise transformation, instead focusing on promising tenderness and comfort through its products.

These products work by making tenderness something that can be purchased, with the scent of mango pulp in a moisturizer reminding the user that sweetness still exists.

Author's summary: Beauty industry incorporates food scents for comfort.

more

Vogue India Vogue India — 2025-10-13

More News