For elite travellers, common tourist spots and lavish hotels are no longer sufficient. They seek unique, untapped destinations and extraordinary experiences.
Affluent travellers desire personalised, once-in-a-lifetime experiences that few others have had, such as sampling fine caviar in the Arctic circle or playing blackjack in Monte-Carlo.
Visiting unique, untapped destinations and enjoying the most exquisite, once-in-a-lifetime experiences are now top priorities.
Luxury travellers strive for the extraordinary, seeking experiences that go beyond the usual bucket list spots.
Author's summary: Unique experiences for luxury travellers in 2026.