The Omnichannel Experience in iGaming
Atlaslive, a B2B software development company, shares insights on unifying online and offline iGaming experiences.
Expert Commentary
At the SBC Summit, the conversation was dominated by omnichannel gaming, with operators now treating unified experiences as the new baseline for competitiveness.
- Players switch between physical shops, mobile, and desktop.
- Operators seek a single, integrated platform rather than parallel systems.
The challenge isn’t building multiple systems.
— Anton Pivala, Head of Product Operations at Atlaslive. True omnichannel means retail and online environments operate within the same ecosystem, offering players a consistent experience.
Atlaslive observes this shift across Latin America and beyond, with early approaches often resulting in disjointed data and disrupted player journeys.
Author's summary: Atlaslive shares insights on unifying online and offline iGaming experiences.
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