Strava and Airbnb Partnership
Strava and Airbnb have announced a new partnership to capitalize on the growing trend of holidays built around scenic runs in the UK.
The collaboration aims to help runners, particularly the booming Gen Z demographic, escape “city loop fatigue” and discover new rural running destinations across the UK.
According to their survey, nearly three-quarters (74%) of young runners (aged 18-29) have either planned or are considering a countryside ‘runcation’.
- 56% of young runners admit to feeling bored or uninspired by their usual urban routes.
- 64% of young runners are unsure of where to start when it comes to finding good routes in new places.
escape “city loop fatigue”
Author's summary: Strava and Airbnb team up for scenic runs.
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