‘It’s supposed to be big’: Can Victoria’s Secret crack the fashion show formula?

Victoria's Secret Fashion Show Returns

The Victoria's Secret fashion show is back for the second time after its relaunch, promising to regain its former glitz and glam.

As the fashion industry becomes more conservative and body ideals shift, the show's return raises questions about its place in the current cultural context.

It's supposed to be big

The brand's decision to stage a show in 2025 was uncertain, but internally, there was no doubt about proceeding.

The show's newfound role and the definition of a VS Angel are being reevaluated.

Author's summary

Victoria's Secret fashion show returns with a renewed focus on glamour.

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Vogue Business Vogue Business — 2025-10-15

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