Brazil Drives Latin America's Digital Commerce Transformation
IBS Intelligence (IBSi), a leading Financial Technology research and advisory firm, highlights Brazil's emergence as the engine of Latin America's eCommerce growth.
Brazil drives nearly half of the region's expansion, with its vibrant FinTech ecosystem supported by regulators and banks, making it a focal point for innovation across LATAM.
The Role of PIX in Brazil's Transformation
At the heart of this transformation is PIX, Brazil's instant payments system, which has demonstrated the rapid scaling of innovation when key stakeholders align.
Tristán Torres Velat, Chief Commercial Officer at PayRetailers, said, "Brazil drives about half of LATAM's eCommerce growth, and it's the market everyone watches first. PIX showed how quickly innovation can scale when regulators, banks, and FinTechs align. Speed was only the starting point."
Author's summary: Brazil leads Latin America's digital commerce growth.
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