Phia's Founders on AI's Impact on Online Shopping
Phia founders, Phoebe Gates and Sophia Kianni, are developing an AI assistant to aid in shopping and saving.
Gates and Kianni, who met at Stanford, targeted online shopping due to their personal experience and understanding of e-commerce.
“There felt like there was this giant white space for, like, what should we actually buy, and why doesn’t everyone have a personal shopper in their pocket?”
said Gates at TechCrunch Disrupt 2025. The startup originated from a class project, demonstrating initial demand.
Authors summary: AI changing online shopping with Phia.
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